There’s a new candy kid on the block, and it’s going to be a sta

Once in a while, every little thing comes together perfectly in a chocolate bar

I first met Keith Lowe – the chocolatier behind Me Chocolate – some years ago. He was (still is) UK marketing manager and agent for Zotter chocolate. I’d just discovered Zotter’s Plum Brandy hand-scooped bar, which still holds a special place in my heart. So we had lots to talk about. Then, earlier this year, Keith, a member of the Academy of Chocolate and a judge in its annual awards, launched his own chocolate brand – Me Chocolate.

The name doesn’t do much for me (ha ha), but the chocolate certainly does. Two big pluses, even before we get to the product, is that it comes in a big slab with no demarcations. So when you break some off, well it’s not your fault if it comes off in a huge chunk is it? And the wrapping is perfectly simple: brown paper, no fuss.

Then there’s the chocolate. There are currently 10 products in the range, all at £4.20, lots of darker milks, usually at 40.5% cocoa, with some white and one at 72%. I was disappointed that sugar was the first ingredient instead of cocoa, but that aside, this is really good chocolate.

I didn’t like the white chocolate – too sweet – and the milk chocolate with lemon and sea salt really didn’t work for me. But the walnut and coffee was insanely good: light on the coffee, heavy on the walnuts. The dark/milk house blend (at 56.5% cocoa this is the highest cocoa content of all the milks) is worthy of note. But the real star in this range is the milk chocolate with roasted cocoa nibs: everything comes together perfectly in this bar, I predict it will become a best seller.